I’VE LAUNCHED A RALLY CAR ONTO THE ROAD
I was asked to create & direct an adrenaline fuelled reveal for this rally tuned hot hatch.
The idea was to use real rally footage to mask the car before unleashing the rally beast beneath.
The video reveal was supported by photography for the Toyota website & social accounts.
The reveal got 150k organic social views & the GR Yaris sold out in seconds.
CLIENT
The&Partnership
ROLE
Creative & Director