I’VE MADE A CAPTAIN FAMOUS

The brief was to launch Captain Morgan’s ingeniously absurd personality on social.

Key cultural moments helped create standout.

It was an all hands on deck project.

I created real world stunts & life hacks.

Plus loads of recipes & reactive memes.

The Captain was a social hit & we shifted a lot of rum.

CLIENT
Vayner Media

ROLE
Concept, Art Direction & Design