I’VE SAVED A TOWN £1,000,000

Santander wanted to show the UK just how much they could save with their new 123 cash back current account.

So our idea was to see if we could save Shrewsbury £1,000,000 in just three days.

Everyone’s savings were calculated & tracked live using a giant totaliser in the town centre.

With all the activity around it use to make the TV, outdoor & press content.

During the campaign run Santander gained more new customers than any other bank. 

AGENCY
Havas Worldwide

ROLE
Concept & Art Direction