For the Tokyo 2020 Olympic Games I helped We Are Fearless bring this huge campaign about overcoming adversity to life.

I was one of the key Creatives that shaped the Ambassador Athlete’s inspiring stories.

Their inspiring journey was at the heart of the campaign & fuelled everything.

I created loads of concepts, events, social content…

plus guided complex video & stills shoots.

Always making sure Bridgestone’s core message of perseverance was clearly communicated.

Millions of people engaged with the work I helped create…

and continues to inspire people around the world.

CLIENT
We Are Fearless

ROLE
Concept, Editing & Art Direction